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6 Reasons Vets Love The Viral ProBright Advanced Dental Powder

Discover why this clinically backed¹ dental powder has gone viral helping over 730,000 dogs with fresh breath & clean teeth - plus, save up to 50% to try for yourself!

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1. Clean Teeth & Fresh Breath - Without A Toothbrush!

If you've ever tried to brush your dog's teeth you understand - it's a nightmare! But by age 3, over 80% of dogs already have dental issues3 due to the fact that only 4% of owners brush their teeth daily4 as vets recommend.


Sadly these dental issues can quickly lead to serious and costly health complications in the future. That's why vets have been searching for an easy, daily solution that owners can actually use. Now they've found it: ProBright® Advanced. A twice clinically studied dental powder that cleans teeth and freshens breath with no brushing required.

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2. Vet & Nutritionist Formulated And Backed by 2 Clinical Trials

ProBright® Advanced was formulated with the expertise of Board-Certified Veterinary Dentist Dr. Jan Bellows. A pet dental expert with over 40 years experience, working as one of only 200 veterinary dentists in the USA. Dr Bellows worked alongside Dr Greg Sunvold, a dog nutritional expert to personally oversee its formulation, testing, and clinical study design.


Unlike other brands that make claims based on vague "customer surveys", PetLab Co. conducted rigorous double-blind placebo-controlled clinical trials on the full ProBright® Advanced formula - to prove its real-world effectiveness. The results were outstanding: 1the first clinical trial found a 40% reduction in a key bad-breath causing compound within just 28 days. 2The second showed a 25% decrease in plaque accumulation over 90 days.

As a veterinary dentist for over 40 years, I won't recommend a product to my patients unless I see high-quality ingredients and clear evidence of results. After seeing PetLab Co's placebo-controlled clinical study, I can now recommend ProBright® Advanced to my client's dogs that struggle with bad breath.

Dr. Jan Bellows

Board-Certified Veterinary Dentist

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3. Effortless Daily Dental Care: No Brush Needed

Say goodbye to the daily struggle of wrestling with toothbrushes and finger wipes. With ProBright® Advanced, daily dental care is a breeze. Just one scoop a day fits seamlessly into your pup's routine.


Dogs love the taste! In our taste test study 87% of dogs enjoyed ProBright® Advanced first try5. As Maureen, dog mum to two Chihuahuas shares "My dogs love ProBright® Advanced! They get so excited at mealtime!"


Have a picky eater or serving dry kibble? Adding a splash of water or bone broth can make mealtimes it even more irresistible.

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4. First Of It's Kind Formula: Including A Patent-Pending Probiotic Blend

ProBright® Advanced is the first dog dental formula to utilize a unique, patent-pending probiotic blend, featuring Pediococcus pentosaceus and Lactiplantibacillus plantarum two science-backed strains that actively support a healthy oral microbiome.


This unique formula is designed to target a root cause of bad breath by reducing volatile sulfur compounds (VSCs). It also includes Brown Algae (Ascophyllum nodosum), a powerhouse ingredient shown to help target biofilm and stubborn tartar.


Unlike minty treats or chews that try to mask bad breath, ProBright® Advanced delivers a complete oral care breakthrough supporting fresher breath, healthier gums, and long-term dental hygiene.

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5. Awarded "Dog Dental Product Of The Year 2024": Helping Over 730,000+ Dogs

ProBright® Advanced isn't just another dental product it was awarded Dog Dental Product of the Year 2024.6 This award-winning formula has already helped over 730,000 dogs in just 18 months, marking it America's #1 dog dental powder.6


And it's gone viral for a reason, vets and pet parents alike are raving about the results, with countless five-star reviews and testimonials online praising brighter, cleaner teeth and kiss-friendly breath. Want to see the difference for yourself? Claim up to 50% off below today!

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6. Made in the USA, NASC Certified & Rigorously 3rd Party Tested

At PetLab Co., quality is everything. That's why ProBright® Advanced is proudly made in the USA, using premium ingredients sourced globally including Brown Algae (Ascophyllum nodosum) from the pristine waters of Iceland and science-backed probiotics like Pediococcus pentosaceus and Lactiplantibacillus plantarum.


PetLab Co. are NASC Certified, meaning all products meet the strictest safety and quality standards. Every batch undergoes rigorous quality testing - so you can feel confident supporting your dog with them every day.

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Join Over 5 Million Global PetLab Co. Customers and Get Up To 50% Off Today!

Real Results Owners Love

"Tilly's teeth are getting better and better!"

JILL D.

Petlab Co. ProBright® Advanced product image with subscription offer

Meet the award-winning1 ProBright® Advanced

PetLabCo.’s ProBright® Advanced dog dental powder makes at-home teeth cleaning easy. This innovative powder targets tartar buildup & can help reduce bad breath in dogs.

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Daily use for 90 days is the simplest way to support better dental health at home. - Dr. Siria Cruz, DVM.

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Dread the stressful tooth-brushing battle? Try ProBright® Advanced for healthier, whiter teeth and fresher breath—without the hassle. This tasty daily dental powder targets yellow tartar and the compounds that cause bad breath. Just one scoop a day helps support fresh breath and healthy teeth.

Powerful Teeth Cleaning Ingredients

ProBright dental powder combines a proprietary blend of probiotics to balance healthy bacteria in a dog’s mouth and offers unique ingredients like brown algae and sodium hexametaphosphate to target tartar buildup. This dynamic combination supports at-home canine oral hygiene without the need for difficult tooth brushing.

Clinically Tested to Help Freshen Breath

If your dog’s bad breath is getting you down, this science-backed dental powder for dogs can help. A clinical study found that daily use of ProBright® Advanced significantly reduced a common bad-breath-causing compound by 40% in just 28 days.

Easy-to-Use Powder Formula

Just one scoop of ProBright® Advanced every day is all it takes to support fresh doggie breath and healthy teeth. This convenient dog teeth cleaner can even reach hard-to-get spots in the back of your dog’s mouth. Plus, dogs love the powder’s savory chicken liver flavor – no fighting or bribing necessary!

Tailored to Your Dog’s Size

PetLab Co.’s dental powder is formulated to support dogs of all breeds and sizes – even puppies older than 12 weeks. Choose from four different tub sizes based on your dog’s weight to get the correct scoop for your pup.

Dog Size

Daily/Tub size

Extra Small

Under 4 lbs

1 small scoop / Extra Small

Extra Small

4 - 11.9 lbs

1 big scoop / Extra Small

Small

12 - 24.9 lbs

1 scoop / Small

Medium

25 - 75 lbs

1 scoop / Medium

Large

Over 75 lbs

1 scoop / Large

Give at mealtime. Do not add to water. 

Please note: Scoop may have shifted to the bottom of the tub. Natural color variation may occur in this product.

Warnings: Not for human consumption. Keep out of the reach of children and animals. In case of accidental overdose, contact a health professional immediately.

Product Facts
Active ingredients per scoop (0.75g, 1.5g, 1.5g, 2g, 3g):
Patent-Pending Proprietary Probiotic Blend (Pediococcus pentosaceus, Lactiplantibacillus plantarum)
112.5 Million CFU
225 Million CFU
450 Million CFU
750 Million CFU
1.2 Billion CFU
Brown Algae (Ascophyllum nodosum)
82.5 mg
165 mg
330 mg
850 mg
1510 mg
Sodium Hexametaphosphate
14.5 mg
29 mg
58.3 mg
100 mg
125 mg
Rosemary Leaf Extract
10 mg
20 mg
40.5 mg
68 mg
79.67 mg
Green Tea (Decaffeinated)
1.15 mg
2.3 mg
4.6 mg
8.2 mg
9.3 mg
Inactive ingredients: Calcium Bentonite, Dried Brewer’s Yeast, Hydrolyzed Chicken Liver Flavor, Spinach Powder

Cautions: If animal’s condition worsens or does not improve, stop product administration and consult your veterinarian. Safe use in pregnant animals or animals intended for breeding has not been proven. Administer during or after the animal has eaten to reduce incidence of gastrointestinal upset. An examination from a veterinarian is recommended prior to using this product. Use with caution in animals with hyperthyroid disease. 

Storage and Handling: Keep in a cool, dry place, away from direct sunlight. Ensure tub is resealed after each use. 

Please note: Natural color variation may occur in this product.

Why Millions of Dog Owners Have Chosen PetLab Co.

Frequently asked questions

One of the number one causes of bad breath in dogs is tartar build-up around the teeth! Our powder for dogs targets the source, helping to freshen your dog’s stinky breath. A clinical study found that with daily use, ProBright® Advanced can significantly reduce a common bad breath causing compound in just 28 days. 

ProBright® Advanced dental powder for dogs is designed to blend seamlessly with your pet's daily routine, making dental care effortless. Unlike dog dental chews, our powder formula works subtly during mealtime and targets tartar in all areas of the mouth, providing a comprehensive clean.

For optimal dog dental health, use ProBright® Advanced once per day. Incorporate the powder into your pup's daily routine. Consistent use as directed targets bad breath and helps maintain oral hygiene.

Supplements can take up to 90 days of consistent use to see the best potential benefits. Each dog is different. Some dogs see the benefits within month 1, and some see the best results from months 2 and 3 onwards.

ProBright® Advanced can best stick to your dog's moist kibble or wet food. We conducted rigorous taste-tests to make sure your dog will love ProBright® Advanced. However, when a new element is added to a dog’s daily food, it's common that they may eat less at first while they adjust. If you have any concerns, please consult your veterinarian.

We recommend using ProBright® Advanced daily as tartar build-up on dog teeth happens within 12 hours after your pup’s meal, so looking after their teeth as part of their daily routine is one of the best things you can do for their oral health.

ProBright® Advanced dental powder for dogs is designed to blend seamlessly with your pet's food, making dental care effortless, especially for dogs that may not take well to chews. Unlike dog dental chews, our powder formula works subtly during mealtime and targets tartar in all areas of the mouth, providing a comprehensive clean.

Our ProBright® Advanced dog dental powder harnesses the natural benefits of ingredients like brown algae and green tea to reduce tartar buildup and support gum health. The addition of rosemary leaf extract and probiotics contributes to a balanced oral microbiome, ensuring your dog's teeth stay clean and their breath stays fresh.

For optimal dog dental health, incorporate ProBright® Advanced into your pup's daily feeding routine. Consistent use as directed helps maintain oral hygiene and target bad breath regularly.

ProBright® Advanced dental powder is crafted with a savory chicken liver flavor that dogs find irresistible. This appealing taste makes it a delightful addition to their daily meals.

While ProBright® Advanced is designed to fit into many canine diets, we recommend consulting with your veterinarian if your dog has special dietary requirements or sensitivities to ensure compatibility with their health needs.

This dog dental powder can be given to pups 12 weeks and older.

If you accidentally give your dog too much of this product, see a veterinarian as soon as possible. If you’re unsure how much to give your dog, please see the instructions for use on the label.

This product has been formulated with dogs in mind, so we do not recommend you make it a part of your cat’s complementary routine.

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Don't miss out on incredible benefits

Support your dog's dental hygiene - help maintain fresh breath, clean teeth, and a healthy mouth with ProBright Advanced Dental Powder.

1 - A 28 Day study found ProBright Advanced significantly reduced one of the most common odor causing compounds in dogs.

2 - In a 90-day clinical study, dogs taking ProBright Advanced daily had a plaque index score that was 25% lower than the control group.

3 - A cross-sectional study to estimate prevalence of periodontal disease in a population of dogs (Canis familiaris) in commercial breeding facilities in Indiana and Illinois.

4 - Dental Home Care in Dogs A questionnaire study among Swedish dog owners, veterinarians and veterinary nurses

5 - Results based on internal ProBright Advanced palatability testing conducted over 7 days (n=17)

6 - Voted Dog Dental Care Product of the Year in both the 2024 and 2025 Pet Innovation Awards.

*Results may vary. Not intended for human consumption. Please consult your veterinarian regarding any change in treatment or supplementation.

© 2026 PetLabCo.®

The information contained within this site is not intended as a substitute for professional medical or veterinary advice. If your pet has, or you suspect your pet has any medical condition you are urged to consult your veterinarian. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Medical conditions can only be diagnosed by a licensed veterinarian.

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